Most business owners we know are strategic and thoughtful. They decide their next moves through data, analysis and planning. And yet, when it comes to marketing – many business leaders think you can walk in and wing it. When clients ask to cut the strategy, here’s what we tell them.

Questions to ask, expenses to expect and mistakes to avoid. We’ve distilled years of experience in creating marketing budgets to create a comprehensive guide that covers the fundamentals of marketing budgets for SMEs and help you build a purposeful one.

When it comes to marketing your business, mistakes can be costly. They can mean money wasted on ineffective campaigns or tools. Over many years of working with SMEs, we’ve noticed a few common threads. Here are three mistakes to watch out for.

When business owners think about their marketing budget, advertising is often the first spend that comes to mind. But it’s far from the only marketing expense that you should be budgeting for.

How much should you spend? Here are seven key questions we use to tailor a marketing strategy and its budget to a business.

Learn to differentiate between marketing goals and objectives for a successful marketing strategy that will help your business achieve its commercial goals.

A client ignoring us may seem bad, but it was the ultimate compliment. Trusting us with their marketing freed them to deal with other urgent issues.

What are consumers looking for in 2023? Ebony & Salt unpack the top 5 consumer trends in Australia and how you can use them to improve your marketing.

Rather than hitting reset on old marketing plans, SMEs should look for new trends. Here are 5 ways to adapt and refresh your post-COVID marketing campaigns.