Practical Guide to Marketing Budgets for SMEs

Questions to ask, expenses to expect and mistakes to avoid.

‘How much should my budget be?’ is one of the most common questions we are asked by business owners. They are hoping for a single figure, but the truth is – it depends on a lot of factors.

There’s the size of your business, the industry you operate in, how competitive the market is and, most importantly, what your marketing goals actually are.

We’ve distilled years of experience in creating marketing budgets for businesses of all sizes, to create a comprehensive guide that covers the fundamentals of marketing budgets for SMEs and help you build a purposeful one.

After reading, if you still need some assistance, feel free to contact us and we’ll be happy to guide you through creating a marketing budget to keep your SME marketing activity on track.