How a single typo launched a 15-year sloth hunt
A sloth walked into a day spa. How a single typo launched a 15-year sloth hunt and confirmed the power of words in your marketing.
Develop an SME Marketing Strategy in 5 Steps (+ 5 Free Online Marketing Tools)
Ebony & Salt share 5 steps to design a small business marketing strategy that really works. Plus, the top 5 free online marketing tools that we love.
Do you use Buyer Personas? Here’s Why You Should.
What is a buyer persona? Why do you need them? And more importantly, how do you build one? Get all the answers from Ebony & Salt – your SME marketing specialist.
The 4 P’s: How to use the Marketing Mix
The 4 P’s of marketing are a great way to assess the value you provide to customers. Find out how to use the marketing mix to revive your strategy.